Sunday, January 23, 2011

Vastrakala Pattu


Was excited when I received an invite for a launch of “VASTRA KALA PATTU” at the Taj Coromandel on the 14th of September 2009 at 7.30 p.m. 

It’s the festive time of the year and the mood is absolutely celebratory. Pothys launched another unique creation, the Pothys Vastra Kala Pattu. To the people of Tamil Nadu, Pothys has always meant saris with true innovation woven into them.

Pothys were the first to come out with sari brands – Pothys Samudrika – Sarva Lakshana Kanchi Pattu & Pothys Parampara Pattu. Each year Pothys featured a new pattern through various product extensions.

Each sari woven to its best…the colour, studs, work etc., unique in is texture. The sari collection is a confluence of north and south, with the zardosi and minakari works aesthetically adorning the Kanchipuram silk sari. The saris have intricate weaving techniques such as Polki and Kundan where stones are embedded on the silk with gold and silver threads. Launching the sari, Ms. Hema Malini said “Indian women look the best in saris as it symbolises the elegance and grace of feminity. The fusion of north and south in the sari is an innovative venture to attract the south Indian women who increasingly prefer north-Indian works.”

 Ms. Hema Malini, who was sporting a peach sari with elaborate works of Swarovski crystals, said the ‘Vastra Kala Pattu,’ sari would revive and popularize the artistic tradition of India.

 On her professional front, she said she has plans to come up with two films shortly and more would be on the anvil depending on their success.

 As a parting remark, she offered a piece of advice to up and coming actors: “Work-out is the best way to stay in shape. It needs a lot of discipline to maintain it.”

 Marking the event, women who have made a mark in their respective fields were honoured. Singer Anuradha Sriram, Doctor Priya Selvaraj, ad director Latha Menon, fashion designer Irum Ali and singer-director Anitha Udip were felicitated.

 A ramp-walk of Ms. Chennai winners was held. Managing Partner of Pothys S. Ramesh spoke. “At Pothys, we are committed to reviving the beautiful traditions of silk by bringing in innovation that will appeal to today’s woman” Pothys has established itself as house hold name in the textile industry in Tamil Nadu. Our undisputed reputation stems from our unflinching dedication to give you the highest quality, exclusive and diverse clothing options and unmatched customer service. Our showrooms house the largest collection of silk sarees in Tamil Nadu. At Pothys you get the benefit of diverse silk varieties, exclusive designs and authentic silk brands. Yes, Pothys is the first Textile showroom in Tamil Nadu to launch its own unique brand of silk sarees namely Samudrika, Parampara and Vastrakala. These silk brands stand apart for their richness in silk, exclusivity in design and luxury, genuine zari work and weaving artistry for that special look and feel. Our branded silks are truly heirlooms in their own right and are designed to last for generations to come.

Vastrakala Pattu combines the grandeur and richness of Kanchipuram silk with the intricate an extensive hand embroidery work of North India. Together they create an enchanting blend of North and South to give you the perfect saree that will make you feel special in any social gathering. These sarees are greatly preferred by modern young women who always love looking their best.

Sweet and pretty, it’s a unique colour combination of sweet blue-violet with pretty cross checked design that makes you blush all the time. The pallu stands out on its own with the gorgeous design of zari work. This saree reflects the artistic diversity of our master weavers, observe how the rose pink colour of the saree is enhanced by unique multicolor floral border designs. The rich borders and head piece carry exhaustive meena and bavanji work. Simple yet classy is what this creation stands for.

This saree stands out for its creative play with stripes, colours and patterns. The Multi-coloured closely placed vertical stripes; broad stripes with inlaid gold jari patterns, temple borders and the bavanji design head piece, all together create a magnificent and luxurious creation. Bright blue colour silken canvas makes the other designs and patterns to come alive.Setting a new trend, this silken wonder carries lakhs of mango patterns in bright gold colours both on the body and the head piece. The dark mahogany background is an appropriate contrast to the golden mango designs and further enhances the radiance of this creation. The head piece too is beautifully designed and complements the entire look and feel and this saree.

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